Yelllow pages publisher sees web strategy reap profit (VNU Net via Yahoo! UK & Ireland News)
Yellow pages publisher Idearc saw quarterly profit rise 7.8 per cent to $111m (£56m) year on year, thanks to a more web-focused strategy.

Yelllow pages publisher sees web strategy reap profit (Computing.co.uk)
Tom Young, Computing , Tuesday 6 May 2008 at 16:36:00 Idearc hope to stem tide of falling investor confidence as information search market goes online Yellow pages publisher Idearc saw quarterly profit rise 7.8 per cent to $111m (£56m) year on year, thanks to a more web-focused strategy.... >  Read the full article

Is it worth submitting your site to web directories? (e-Consultancy)
Submitting your site to free web directories is often a key recommendation for link building efforts, but can be very time-consuming. So is it worth the effort or is it better to pay for 'higher quality' links from sites like Yahoo Directory ? We asked a number of SEO experts for their opinions...

Las Vegas Luxury Hotel Announces Innovative Online Changes (PRWeb)
Renaissance Las Vegas Hotel Launches Redesigned Web Site for an Ever-Changing Online Market (PRWeb May 9, 2008) Read the full story at http://www.prweb.com/releases/2008/05/prweb926734.htm

Las Vegas Luxury Hotel Announces Innovative Online Changes (PRWeb via Yahoo! News)
Renaissance Las Vegas Hotel Launches Redesigned Web Site for an Ever-Changing Online Market

Seven Ways to Make E-Marketing Work in a Tough Economy (E-Commerce Times)
In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity.

BUILDING A BUSINESS: Michigan's Boomdash works to woo more clients (Detroit Free Press)
LAKE BUENA VISTA, Fla. -- Six bottles of champagne are stacked in the refrigerator of the $1,500-a-night suite. Potential customers had sent in their RSVPs for the invitation-only event. And signs and banners were ready to proclaim the debut of one of Michigan's newest companies.

Yellow Streak: Phone Directories Go to War (AdWeek)
CHICAGO The battle of phone directories escalated today as Yellow Book changed its name to Yellowbook and broke an integrated campaign with the tagline: "Say Yellow to the future."